Forever 21

Because I'm 21 and because I've seen women of all ages at this store, I want to know why their model works.

For those who haven't been to forever 21, it is very reasonably priced, has a lot of dresses, and casual clothes along with accessories, shoes, jewelry. The fun clothing really are a treat for the eyes.

So what their model? Forever 21 has a lot of knock of designer styles for very cheap prices. Although the quality isn't the greatest, the price makes it quite worthwhile. This store is a hit among teens and College age people especially.

Tribal and Animal Trends are big this season at Forever:

This Leopard Sweetheart Dress is only $13.50

This Tribal Bodycon Dress at under $10 is a steal

This casual tank has a zipper and adjustable straps! At $15.80

Florals and paisleys scream summer/spring like no other. All the colors are very pretty. At $19.80

Big fan of the one-shoulder dresses/tops. This one's got some tribal prints. At $ 17.80

Finally, the Mayan princess tunic at $15.80 is very casual and can be paired with shorts for a cute summer style.

Personal Branding

Leading off my senior thesis on Retail Merchandising and the interviews I conducted at the mall, I have decided to explore the concept of 'You are What you Wear'.

We live in a society today where we are constantly bombarded with different brand names throughout the day. Brand loyalty is hard to maintain when the economy is in a recession such as the current one we're in. People easily move to cheaper and more reliable and generic products.

Yet there are always a few brands that people are loyal to, no matter what. What is the secret of this loyalty? Perceived brand image: Our generation realizes that clothes represent confidence, personality and most importantly your own individuality. No two people own the same clothes!! Marketers have failed if they cant get consumers to emotionally be attached to their brand.

Through this blog, I want to display what I find new/interesting/trendy/different.